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Companies that attend exhibitions and conferences need to ensure their products will sell well and be remembered. The cost of attendance is balanced against the amount of sales a booth will generate. It often pays to invest in professional booth design. Professionals take into account the amount of money to be spent for the booth and match it with the best display options for brand awareness by consumers. A booth designed this way will have a better chance of being noticed and remembered.

Professional booth designers specialize in branding. Their goal is to assist a company's marketing efforts. The company will make the final choice of how their booth will look. It is the work of the professionals to give them the best options for visual, sound, interaction and ease of use in their booth design. All of these factors can make or break a company's sales success when attending exhibitions.